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Flatpack Empire

Flatpack Empire

BBC Brit, Tis 25 juni 02:10 - 03:00

2018, Dokumentär, Ekonomi, Storbritannien, Säsong 1, Avsnitt 3 av 3

Following Mia Lundström as she takes on the company's biggest challenge in a generation: pushing into India with an aggressive expansion plan. Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work, will India understand IKEA?

Säsonger och avsnitt

Säsong 1
  • Säsong 1
  • Avsnitt 1
    Dokumentär, Ekonomi

    An insight into how IKEA are starting to open up their design headquarters to outside influences. Tom Dixon, the `enfant terrible' of British design, has been invited to collaborate on a new bed-sofa, but with deadlines looming and the world's furniture press watching, neither he nor IKEA fully a...

  • Avsnitt 2
    Dokumentär, Ekonomi

    A look at what it takes to get new products from initial design to stores around the world. One of IKEA's newest designers Hanna- Kaarina Heikkilä wants to challenge mass production by creating an `imperfect vase' that has the finger-marks of the creator. She travels to China to see if her idea i...

  • Avsnitt 3
    Dokumentär, Ekonomi

    Following Mia Lundström as she takes on the company's biggest challenge in a generation: pushing into India with an aggressive expansion plan. Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique com...