The case made history and is now included in legal textbooks and teaching in the US. As television, it’s absolute gubbins – and very gentle documentary-making indeed.
...really captures a company that was trying to turn their irreverence into profit, flying high on their own success, never thinking about where they might land.
Seven million Pepsi Points to win a fighter jet? It should have been impossible. But 20-year-old John Leonard sees the ad in 1995 — and finds a loophole.
John and Todd perfect their scheme. They send in their Pepsi Points and their check, and wait. The Pepsi executives scramble, and the lawyers descend.
The Pentagon has to issue a statement. Scammers start to circle. To win this case, John needs to go to trial in the court of public opinion.
Interviewees recall a 1992 campaign in the Philippines that went so awry, it led to riots and deaths. In 1999, John's court battle reaches a conclusion.